Post by ivykhan885 on Mar 5, 2024 11:31:42 GMT 5.5
Email marketing continues to represent a very valid option for B2B businesses looking for new business opportunities. Thanks to its ability to adapt, this tool is still capable of reaching the target audience, but only with personalized messages built specifically by the company. Without a doubt, B2B email marketing strategies will have to continue to transform throughout 2018 to be increasingly effective. We have identified 6 important measures that will characterize this activity in the coming months: New marketing funnels Campaign management & optimization Marketing automation platforms Extreme personalization of messages Pay attention to the entire purchasing cycle Data-driven analysis tools Here are the changes to your B2B email marketing strategy to make in 2018 1. New marketing funnels The classic marketing funnel we are used to is about to retire. The reason is simple: the prospect begins his purchasing process starting from different channels, at different stages of interest and can conclude it at any time. It is no longer a linear and clearly defined buyer's journey, but a multi-channel one. What should the marketing department.
Definitely create content that is suitable for every type of potential customer, regardless of the stage of the purchasing cycle they are in and the channel through which they interact with the company. 2. Campaign management & optimization To establish a relationship based on timely and personal contacts with prospects, email campaigns must be scrupulously designed Australia Telegram Number Data but the attention is not limited to writing and sending, perhaps with automatic tools. 89% of marketers use these platforms exclusively to create and send messages, and rightly so, as these are repetitive activities such as in the case of thank you emails or confirmations of receipt of a message via the site form. But even these emails should not be underestimated: thanks to the amount of data available, all elements of B2B email marketing can be analysed, optimised, tested and improved. Some examples: the most suitable times for sending, different contents, images or videos. Download the ebook 3. Marketing automation platforms Speaking.
automatic email sending, marketing platforms have numerous features that promise to simplify daily operational management. But what happens if to speed up processes you implement software that no one knows how to use? Fortunately, platforms are becoming more and more intuitive and easy to use. If you then take into consideration HubSpot , which integrates all marketing techniques into a single tool, then improving B2B digital campaigns will be a real piece of cake. Regarding emails, for example, it is possible to perform A/B tests, monitor the progress of activities, calculate ROI and demonstrate the value of the team to the entire company! 4. Extreme personalization of messages The personalization of messages is already a rule in B2B email marketing and beyond, but in the coming months we will go beyond inserting the recipient's name or suggesting products, services and contents based on interests previously demonstrated online. The next step? Try to anticipate needs before.
Definitely create content that is suitable for every type of potential customer, regardless of the stage of the purchasing cycle they are in and the channel through which they interact with the company. 2. Campaign management & optimization To establish a relationship based on timely and personal contacts with prospects, email campaigns must be scrupulously designed Australia Telegram Number Data but the attention is not limited to writing and sending, perhaps with automatic tools. 89% of marketers use these platforms exclusively to create and send messages, and rightly so, as these are repetitive activities such as in the case of thank you emails or confirmations of receipt of a message via the site form. But even these emails should not be underestimated: thanks to the amount of data available, all elements of B2B email marketing can be analysed, optimised, tested and improved. Some examples: the most suitable times for sending, different contents, images or videos. Download the ebook 3. Marketing automation platforms Speaking.
automatic email sending, marketing platforms have numerous features that promise to simplify daily operational management. But what happens if to speed up processes you implement software that no one knows how to use? Fortunately, platforms are becoming more and more intuitive and easy to use. If you then take into consideration HubSpot , which integrates all marketing techniques into a single tool, then improving B2B digital campaigns will be a real piece of cake. Regarding emails, for example, it is possible to perform A/B tests, monitor the progress of activities, calculate ROI and demonstrate the value of the team to the entire company! 4. Extreme personalization of messages The personalization of messages is already a rule in B2B email marketing and beyond, but in the coming months we will go beyond inserting the recipient's name or suggesting products, services and contents based on interests previously demonstrated online. The next step? Try to anticipate needs before.